Recently Packet One Networks (Malaysia) Sdn. Bhd. (“P1”), Malaysia’s first and leading WiMAX telco announced that it has surpassed the 80,000 subscriber mark, after one year of rolling out its P1 W1MAX high-speed wireless broadband service.
P1’s CEO, Michael Lai said, “We are one year into our mission to provide broadband technology that reaches out to everyone in Malaysia. As one of the forerunners in the world for large scale 802.16e 2.3GHz commercial WiMAX deployment, we’re very proud of what we’ve achieved today from ground zero.”
In addition Lai said,“We want to make broadband a right for all Malaysians and not a privilege”, when asked what the P1 W1MAX brand is all about. We’re the challenger, unconventional, engaging, fun and out to make an impact.  More importantly, we go out of our way to understand and respond to what our consumers want.”

When WiMAXian had opportunity to have interview session in May,Lai explained about the importance of the WiMAX DNA (Device, Network, and Applications).

Lai said.”So devices “D” for Intel coming and definitely you got 4G WiMAX “N” network and last but not least you need to have “A” application.That’s why we had Ruumz (www.ruumz.com). Ruumz is the first Asia social network portal do by Asian for Asian with that we hope a lot more application which relevant for Asian.So Ruumz is part of DNA strategy; Device, Network and Application.”

P1 strongly to have proper DNA (Strategy) in business world.Just like human being who needs proper DNA.

To promote ruumz recently P1 support the 15MALAYSIA project (www.15Malaysia.com) which represents the P1 brand spirit as well as its desire to create compelling and relevant local content available exclusively online.

15MALAYSIA is a unique showcase ever made in Malaysia which consists of 15 short films directed by 15 talented local filmmakers.Most of the participating filmmakers are winners of international film awards from major festivals around the world and represent the core of what is known internationally as the Malaysian ‘New Wave?filmmakers.One of them was the Malaysia’s favorite storyteller,Yasmin Ahmad, who just passed away last month.

With 15MALAYSIA, P1 hopes that broadband, the Internet and rich media content will provide a solid platform for these directors as well as other talented artists to be seen, heard and recognized in their very own motherland. The short films celebrate the essence of the Malaysia spirit epitomizing unity and diversity.

“There is no culture without arts and there is no innovation without creativity. P1 is a brand that embraces creativity and welcomes innovation. 15MALAYSIA, this amazing project that we have embarked on with Pete Teo and 15 of the country’s most astonishing independent filmmakers epitomizes our underdog brand spirit. Through broadband, the Internet and rich media, 15Malaysia will unveil the immense hidden talents and creative potential that is prevalent in our country. We are truly inspired to be partners in this project,” said Michael Lai.

Ruumz will be the official online partner and content platform for 15MALAYSIA. In addition to hosting the 15 short films, ruumz will provide other interactive features such as downloads, contests, live chat sessions with the directors, discuss about the film and vote for the most popular films.

The 15MALAYSIA short films started premiere online at www.ruumz.com/15malaysia/ on 17 August, in conjunction with the first anniversary celebration of P1.

Congratulation for P1 ! It’s a brilliant WiMAX DNA strategy to support the 15MALAYSIA Project in created relevant local content and then share the result (films) through P1 WiMAX network.

via Voize

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